WACOM x MOMENT SERIES
INFLUENCER STORY VIDEO PRODUCTION
BRAND NEED
Wacom continues to innovate with tools that match the evolving needs of modern creatives. The new Movink tablet was designed for nomadic creators, offering portability without compromise. The brand needed a commercial to showcase this strength.
CREATIVE ANGLE
Instead of focusing on dry specs, Detour created a semi-documentary style film that shows the Movink in real-world creative use. This approach lets the audience see themselves in the story and feel the new creative possibilities the tablet unlocks.
What WE did
Direction
Location scouting
Cinematography
Editing
Color grading
Sound design
Creative strategy