WACOM x MOMENT SERIES (SPEC AD)
INFLUENCER STORY VIDEO PRODUCTION
IDENTIFIED BRAND NEED
Wacom continues to innovate with tools that match the evolving needs of modern creatives. The new Movink tablet was designed for nomadic creators, offering portability without compromise. This product needs a commercial to showcase this unique strength.
CREATIVE ANGLE
Instead of focusing on dry specs, Detour created a semi-documentary style film that shows the Movink in real-world creative use. This approach lets the audience see themselves in the story and feel the new creative possibilities the tablet unlocks.
What WE did
Direction
Location scouting
Cinematography
Editing
Color grading
Sound design
Creative strategy