Calpis Water
Photography production
Spec Vision
Away from pixel perfect campaign, we bring warmth to Calpis through genuine human emotions.
At home, our quirky selves step forward. We do silly, curious things simply because we feel like it.
This spec campaign celebrates those free-self moments (expressed here as ゆるの間 in Japanese), where authenticity and joy naturally appear with Calpis.
FILM STOCK
This project was captured on 35mm film with Lomography Color Negative 800, chosen to highlight the charm of imperfections.
The texture of grain, the gentle fading of color, and the natural unpredictability together create a sense of warmth and authenticity that nicely aligns with the spirit of this campaign.
What WE did
Direction
Location scouting
Photography
Film Development & Scanning
Editing & Graphics
