ABOUT DETOUR
We’re a collective of independent creatives based in Tokyo. Between shoots, and edits, we catch up over tea or head out on photo walks, always chasing the next spark of inspiration. We’re connected by a shared love for Japan and a drive to create work that is thoughtful, and made with care.
MEET THE FOUNDER
THIBAUD CHAUMARD
ティボ ショマル
Born and raised in France, I forged my craft across the globe. I directed for brands in Europe, Canada, Australia, and South Korea before making Tokyo my home.
I’ve shaped my career by tapping into the power of human stories and their ability to connect us, to mirror our hopes and dreams. A brand isn’t a product; it’s a feeling. My mission is to ignite that feeling in your audience through unapologetically human stories that resonate.
I founded Detour to bridge the gap between brands and people, not with noise but with meaning. We make content that makes your message felt.
FRENCH / ENGLISH / GERMAN / JAPANESE / KOREAN





We bring a human touch to global brands




